Custom Markers
Store Locator Map: SE allows you to replace the default Google Maps pins with custom marker icons. Custom markers help your store locator stand out visually and reinforce your brand identity on the map.
Default Marker
By default, the widget uses the standard Google Maps red pin marker. This is functional but generic. Replacing it with a branded icon improves visual consistency with your storefront.
Uploading a Custom Marker
Setting a Global Custom Marker
A global marker is used for all locations unless overridden by a group-specific marker.
- Open the app and go to Settings > Map > Markers.
- In the Default Marker section, click Upload Custom Marker.
- Select an image file from your computer.
- Adjust the marker size if needed (see Marker Size below).
- Click Save.
Image Requirements
| Requirement | Value |
|---|---|
| Supported formats | PNG (recommended, supports transparency), SVG, JPEG, WebP |
| Recommended dimensions | 64 x 64 pixels for standard displays; 128 x 128 pixels for Retina/HiDPI |
| Maximum file size | 500 KB |
| Transparency | Supported for PNG and SVG formats. Transparent backgrounds are recommended for a clean appearance. |
| Aspect ratio | Square (1:1) is recommended. Non-square images will be scaled proportionally within the configured marker size. |
Design Tips
- Use a simple, recognizable shape. Markers are displayed at small sizes on the map, so intricate details may not be visible.
- Ensure sufficient contrast against the map background. Test your marker against multiple map styles (light, dark, satellite).
- Include a pointed bottom or drop shadow to visually anchor the marker to the map location.
- If using your logo, consider placing it inside a pin or badge shape.
Different Markers per Location Group
You can assign distinct marker icons to different location groups or tags, making it easy for customers to visually distinguish between store types on the map.
Assigning a Marker to a Group
- Go to Settings > Map > Markers.
- Under Group Markers, click Add Group Marker.
- Select the group or tag from the dropdown.
- Upload the custom marker image for that group.
- Click Save.
Example Configuration
| Group | Marker |
|---|---|
| Default (all locations) | Blue circle with company logo |
| Flagship | Gold star pin |
| Outlet | Green tag pin |
| Partner | Gray pin with partner icon |
When a location has multiple tags with different markers, the app uses the marker from the highest-priority group (based on the group's sort order in the settings).
Marker Size
Control the display size of markers on the map.
| Setting | Description | Default |
|---|---|---|
| Width | The display width of the marker in pixels. | 32px |
| Height | The display height of the marker in pixels. | 32px |
| Anchor point | The point on the marker image that aligns with the geographic coordinate. Typically set to the bottom center for pin-shaped markers. | Bottom center |
Configuring Marker Size
- Go to Settings > Map > Markers.
- Adjust the Width and Height values.
- Set the Anchor point using the visual anchor selector. Click the point on the marker preview that should align with the map coordinate.
- Click Save.
On high-DPI (Retina) displays, markers are rendered at double resolution. Upload images at twice the display size for sharp rendering on all devices (e.g., upload a 64x64 image for a 32x32 display size).
Active / Selected Marker
You can define a separate marker icon or style for the currently selected location (i.e., when a customer clicks a marker or selects a location from the list).
- Go to Settings > Map > Markers.
- In the Active Marker section, choose one of the following:
| Option | Description |
|---|---|
| Scale up | The selected marker increases in size (e.g., 1.5x the default). No additional image needed. |
| Custom icon | Upload a different marker image for the selected state (e.g., a highlighted or outlined version). |
| Bounce animation | The selected marker briefly bounces to draw attention. |
- Click Save.
Marker Clustering
When you have many locations in a small geographic area, individual markers can overlap and become difficult to distinguish. Marker clustering groups nearby markers into a single cluster icon displaying the count of locations in that area. As the customer zooms in, clusters break apart into individual markers.
Enabling Marker Clustering
- Go to Settings > Map > Markers.
- Toggle Enable marker clustering on.
- Configure clustering options:
| Setting | Description | Default |
|---|---|---|
| Cluster radius | The pixel radius within which markers are grouped into a cluster. Larger values produce fewer, larger clusters. | 60px |
| Minimum cluster size | The minimum number of markers required to form a cluster. | 2 |
| Cluster colors | Color tiers based on the number of locations in a cluster (e.g., blue for 2--10, yellow for 11--50, red for 50+). | Blue / Yellow / Red |
| Show count | Display the number of locations inside the cluster icon. | Enabled |
| Custom cluster icon | Upload a custom image to use as the cluster background instead of the default circle. | Default circle |
- Click Save.
How Clustering Behaves
- At low zoom levels (zoomed out), nearby markers are consolidated into clusters.
- Clicking a cluster zooms the map in to reveal the individual markers within it.
- At high zoom levels (zoomed in), all markers are displayed individually.
- The cluster count updates dynamically as the customer pans and zooms.
Resetting to Default Markers
To revert to the standard Google Maps pins:
- Go to Settings > Map > Markers.
- Click Reset to Default in the Default Marker section.
- Click Save.
Next Steps
- Map Styles -- Customize the overall map appearance to complement your markers.
- Info Windows -- Configure the popup that appears when a marker is clicked.